Park Hotel Group Grows Presence in Australia with Signing of New Hotel in Melbourne
SINGAPORE and MELBOURNE, Australia – Park Hotel Group, one of Asia Pacific’s leading hospitality companies, today announced the signing of a management deal with Roxy-Pacific Holdings Limited (“Roxy-Pacific”, 乐斯太平洋控股有限公司, or “the Group”) to open Park Hotel Melbourne in 2022. The latest agreement increases Park Hotel Group’s portfolio to nearly 20 hotels in operation or under development.
“We are thrilled to introduce Park Hotel to Melbourne and bring the upscale brand’s culturally rooted, globally inspired hospitality to travellers and locals in this city,” said Allen Law, Chief Executive Officer of Park Hotel Group. “Backed by strong fundamentals and increased demands in the domestic and international visitor markets, I am optimistic and excited for Park Hotel to be a part of the vibrant hotel landscape of Melbourne, which has seen over 80 per cent hotel occupancy in 2018[1].”
The 23-storey Park Hotel Melbourne will feature 319 guest rooms and suites, a lobby lounge, a concept restaurant and bar with alfresco terrace seating on the eighth floor as well as a fitness centre. The new-build hotel will offer five versatile function rooms that can be combined into a ballroom to accommodate meetings and events ranging from 20 to 200 persons.
Teo Hong Lim (张丰霖), Executive Chairman & Chief Executive Officer of Roxy-Pacific commented, “Conveniently located in the heart of Melbourne, the new Park Hotel Melbourne is a continuation of the Group’s strategic efforts to strengthen our hospitality and is in line with our plans to grow our stable of recurring income streams. As a popular tourist destination, tourism in Melbourne grew significantly in 2018. Going forward, Australia’s tourism and hotel sector is expected to record strong growth in the coming years, likely to exceed the country’s broader economic growth, and should augur well for the new hotel.”
Park Hotel Melbourne, designed by Bates Smart, one of Australia’s notable architectural and interior design firms founded in Melbourne, will pay homage to the unique attributes of Little Bourke Street and its neighbourhood. The hotel façade will reflect the old red brick warehouses and architecture in the surrounding precinct.
Taking inspiration from Kirk’s Bazaar, a lively horse and livery trading centre in the mid-1800s within the vicinity, the hotel interiors will have semblances of the city’s yesteryears. The décor features tumbled tile flooring, timber cladding and saddlery accents with contemporary, sleek furnishings to evoke curiosity and a sense of discovery. Designed to engage locals and visitors of the city, the bustling bar in the lobby will welcome guests on arrival with a flavour of the distinctive laneway culture of Melbourne.
Located on the main thoroughfare of Little Bourke Street, guests staying at Park Hotel Melbourne can enjoy a myriad of lifestyle, arts and entertainment options in the central business district. Popular local restaurants, bars and cafés are in abundance within the vicinity. Guests will also have easy access to shopping havens such as Emporium Melbourne and Bourke Street Mall that are a few minutes’ walk from the hotel. Being in the heart of Melbourne city, Park Hotel Melbourne will be a natural choice for guests wanting convenient access to explore the capital.
Melbourne, capital city of the state of Victoria, Australia, welcomed 31.5 million visitors for the year ending September 2018[2], marking a significant 11.6 per cent growth year-on-year. Among many things, the city destination, one of the world’s most liveable cities, appeals to travellers around the world for its brilliant street art, lively music scene and its offbeat creativity.
About Park Hotel Group
Headquartered in Singapore, Park Hotel Group is one of Asia Pacific’s leading hospitality companies. Established in 1961, Park Hotel Group’s growing presence in the region today comprises of nearly 30 hotels and resorts operating or under development across key destinations in Singapore, Japan, China, the Maldives and more. With a focus on expanding across Asia Pacific and meeting the changing needs of travellers today, Park Hotel Group has a brand portfolio featuring its luxury Grand Park, its upscale Park Hotel and its midscale Destination, as well as Park Rewards, its dedicated loyalty programme that rewards guests, diners and corporate bookers. Find out more about Park Hotel Group at www.parkhotelgroup.com, get our latest news on www.parkhotelgroupnews.com and connect with us on social – Facebook, LinkedIn and Instagram.
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