Privacy Policy
Park Hotel Group’s Privacy Policy and Disclosure
Park Hotel Group is dedicated and committed to protecting and safeguarding your personal data.
Our Privacy & Policy Statement explains how we collect and safeguard information from both our hotel guests and website visitors (across various devices). This privacy statement applies to all hotel brands owned or licensed by Park Hotel Group and its affiliates.
Security of Personal Information
Park Hotel Group treats personal information provided to us as confidential. We take reasonable steps to protect your personal information from accidental deletion, loss and unauthorised access, disclosure or modification. Personal information submitted to us via our websites is transferred over a Secured Sockets Layer (SSL) connection, provided you are using an SSL enabled browser or device.
Cookies & Web Beacons
Park Hotel Group and our third party marketing partners may use cookies, invisible pixels, local shared objects (i.e., persistent cookies) and web beacons to improve our website’s performance and to enhance your browsing experience. We also use cookies to understand more about you, to offer you a more personalised browsing experience.
What is a cookie?
A “cookie” is technology that allows our website to store tokens of information (an ‘identifier’) in your browser used only by our website while you are on our website. Cookies are not used to determine the personal identity of anyone who is merely visiting our website. They serve to help us track traffic patterns to determine a user’s preferred location and language for us to direct user to the correct country home page when they visit our website. On specific pages of our website, cookies are used to help us track your interests while you browse the internet. This is to assist us to understand what is important to you and to tailor more relevant direct marketing to you.
How do I disable cookies?
You can set your computer to warn you each time a cookie is sent or turn off all cookies (except Flash cookies) through your browser. Check your browser’s Help menu or your built-in mobile device settings to find out how. If you do not accept cookies, some features, services or activities that are available on our Websites may be affected and you may be unable to perform certain transactions, use certain functionality, and access certain content.
What cookies do we use?
The cookies used by our website are classified as below:
- Session cookies which are automatically deleted once you close your browser.
- Throughout the online reservation process to remember dates used in hotel searches, check room availability and fulfil the reservation.
- Measure usage of pages on our website to help us make our information more personalised and easily accessible.
- Track customer response to Park Hotel Group’s advertisements and Website content.
- To track the effectiveness of an email campaign and to allow our service provider to collate statistics on the campaign.
- Serve ads through third-party advertising technology when you visit our Website and sites upon which we advertise. In the course of serving our advertisements to you, unique third-party persistent cookies, clear gifs or beacon gifs may be placed on your computer or device, provided by our ad-serving providers, to help manage our online advertising and which recognize when a device visits our Websites, to learn which banner ads bring users to our Websites and to track whether a reservation is made. The information our ad-serving providers and we collect through this technology is not personally identifiable but is used to create a profile which allows the ad-serving provider to serve adverts targeted towards you and your interests across the ad-serving network.
What are Web Beacons?
Park Hotel Group may advertise on third-party Web sites. In order to track the success of our advertising campaigns, we may use a visitor identification technology such as “web beacons,” or “action tags,” which provide visitors’ statistics on our website after being exposed to our advertisement on third-party site. This technology is not used to access your personal information and is only used to compile aggregated statistics about visitors to measure the effectiveness of our advertising efforts.
Third-Party Service Providers and Websites
To provide services to our clients, through both the Park Hotel Group website and other communications, Park Hotel Group relies on third parties. Park Hotel Group requires such providers to conform to these privacy policies and guidelines as stated in statutory law. However, Park Hotel Group shall not be held responsible for their conduct if they fail to abide by these policies and guidelines.
Park Hotel Group cannot control and be held responsible for the collection of personal information by third-party websites. These include websites owned or controlled by hotel room sellers, travel companies, other distributors or any websites not controlled or authorised by Park Hotel Group. Customers may be able to access third-party websites through links on the Park Hotel Group websites. Such third-party websites have their own separate privacy practices. Park Hotel Group has no control, responsibility or liability for the practices and policies implemented by such third parties on their websites. Certain third-party websites may have received permission from Park Hotel Group to use Park Hotel Group trademarks, but may not provide a link to this Privacy Policy and Disclosure. Customers should communicate directly with such websites to receive information about their privacy practices and policies.
Updating or Accessing Your Personal Information
If you want to inquire about any personal information we may have about you, you can do so by sending us a written request by letter or email to the address set out in section 10. Please be sure to include your full name, address and telephone number and a copy of a document evidencing your identity (such as an ID card or passport) so we can ascertain your identity and whether we have any personal information regarding you, or in case we need to contact you to obtain any additional information, we may require to make that determination.
You may request we correct, cancel, and/or stop processing personal information that we hold about you. If we agree that the personal information is incorrect, or that the processing should be stopped, we will delete or correct the personal information. If we do not agree that the personal information is incorrect we will tell you that we do not agree and record the fact that you consider that personal information to be incorrect in the relevant files.
Access to Personal Information/Questions or Complaints
If you have any questions or privacy concerns or would like to submit a request to update your personal data, please send an email to dpo@parkhotelgroup.com or send a letter to:
Park Hotel Group
Attn: Data Protection Officer
#02-03, 5 Magazine Road
Singapore 059571
Privacy Policy Changes
Park Hotel Group reserves the right to make changes to this Privacy Policy and Disclosure, and will post any revisions on this website appropriately.
Effective Date
This Privacy Policy and Disclosure was last updated on 4 December 2019.